For many years the customer journey was a long and winding one. Baby Boomer consumers (born between 1946 and 1962) and Generation X (born 1963-1977) dedicated themselves to researching, testing and...
Read moreYounger buyers, often referred to as Millennials, take a more sensible and needs-led approach to buying than previously thought, according to Urban Sciences Paul Dillamore, speaking at the launch of...
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