Showrooms may be re-opening, but it is to an entirely different market to the one that we were in just a few short weeks ago. In that time, change has happened on an unprecedented scale affecting...
Read moreGenerally, most consumers who focus on the OEM brand of the car they want to buy are often unaware of the dealership brand. When researching a new car, most consumers will engage directly with an OEM...
Read moreConsumers interact with automotive retailers in what Google describes as a series of moments critical touchpoints in the buying journey. Making these interactions friction-free holds the key to...
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