Our main conversion KPIs remained constant in October with no major changes to the previous month. However, this consistency could be the building block to improved performance in 2024 as teams return...
Read moreBartletts Seat director Richard Bartlett has called on OEMs to show more realism at the supply end of the market, suggesting that they would be better putting appropriate numbers of cars into a market...
Read moreIt appears that despite Covid-19, car buyers are still highly engaged online – and after the first lockdown in the spring, they’ve been even more engaged on digital channels than they were in...
Read moreLate summer might have yielded a bumper crop of sales for many dealers, driven by pent-up demand from lockdown, but the hard graft of autumn will soon commence. And there are challenges on all fronts....
Read moreA mixture of open leads from pre-lockdown and during lockdown means that dealers nationwide are now slogging through more than half a million open enquiries. At the same time, many are also receiving...
Read moreAs coronavirus lockdown restrictions begin to ease, most dealers are understandably focusing much of their attention on the physical logistics of re-opening showrooms and workshops. However, given...
Read moreIn April 2020, 40% of digital chat enquiries UK dealerships received were sales-related. Interestingly, Canada’s chat enquiries were even more sales focused at 55%. As the multinational leader in...
Read moreYou can’t control when the lockdown will end, and life will get back to normal. But you can focus on the things that will make a difference now and kickstart your business in the coming weeks....
Read moreWhile there is economic uncertainty, and consumer confusion over aspects such as choice of powertrain, there is still interest in buying new cars, with Auto Trader pointing to over a million searches...
Read moreA study of data from over 700 dealers, comparing figures in May this year with those from a year ago, highlights that overall enquiries jumped 20% with online leads continuing to show strong growth of...
Read moreTalking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...
Read moreWhile many have described 2017 as a roller coaster year for new car sales, and with a further fall predicted for 2018, Ancaster Group managing director Stephen Wood argues that this has to be kept in...
Read moreAfter a record month for new car sales in March, analysis shows dealers have maintained conversion rates and delivered strong used car sales during April. Analysis of retail data in dealerships during...
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