Eight out of 10 companies that invested in customer engagement met their financial goals despite the turbulent macroeconomic environment. And 94% of UK firms that invested in digital customer...

The future of the automotive industry hinges on the value of customer experience. A great experience transcends product features. Brands that intrinsically understand that develop a deep emotional...

Peugeot in the UK is still working out what its Allure branding means at a retail level, more than a year after it was announced by parent firm Stellantis. Speaking to Auto Retail Bulletin, managing...

Retailers who are enabling consumers to complete some or all of their buying journey online believe they are selling more cars, more efficiently and to more satisfied customers. This is a key finding...

Gone are the days when the only way to buy a car was to walk into a dealership with the fear of being pressured and ‘sold to’. Customers today are much more educated; by the time they engage with...

The traditional automotive retail model is undergoing a rapid transformation that is more decentralised and digital. This world of decentralisation and digital-first engagements means that the...

It appears that despite Covid-19, car buyers are still highly engaged online – and after the first lockdown in the spring, they’ve been even more engaged on digital channels than they were in...

The simple answer to the above question is: it’s your salespeople. Dealers see 26% higher conversion rates when online customers are connected directly with salespeople, according to RAPID RTC...

The launch by Volvo of its subscription service in the UK is a key development in its own right, but is also indicative of accelerating change within the automotive sector. But is the industry agile...

The fascinating lessons shared by Autocar on China’s relative ‘bounce-back’ in sales should offer encouragement to all of us. Central to this recovery was digital engagement during the crisis as...

Selling one car to a customer is an achievement, but getting a customer back in to buy a replacement car from you is quite another. While working for a global leader in retention and renewal...

As dealers contend with ever increasing customer expectations it’s no surprise that the issue of recruiting and retaining good employees remains high on the agenda, with 86% of respondents citing...

Radically different “rules of engagement” with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative – which was designed to stimulate competition for incremental...

BMW’s digital services boss has promised to keep retailers involved in the monetisation process as the brand’s connectivity evolves. Speaking to Auto Retail Bulletin at the recent Paris motor show,...

Retailers that continuously innovate in the area of customer engagement will be those that survive. Those who see customers before channels will lead. The retailers who get us talking and raising...

American Express recently carried out a study in Canada, asking small business owners which web-based tools they were using to build their brand. The top answer, with 52% of the vote, was their...