Endeavour Automotive has overhauled its digital output, with notable results to both website traffic and sales figures Endeavour Automotive, an established London-based dealer group with Hyundai and...

You will get a higher open rate if you send out marketing emails early in the week, new research from Marketing Delivery suggests. The study, based on 15 months’ worth of customer data,...

A prospect is seven times more likely to buy from a dealership if they’re followed up within 72 hours of their visit. That’s a powerful message, isn’t it?! In this case, the...

According to a report from e-marketing provider MailChimp, which benchmarks email marketing, the open rate for businesses operating in the retail sector sits at an average of just 17.8% with a 3.54%...

Even if you have been email marketing for years, as I have, there is probably still a lot you can do to make your communications more successful and increase the size of your database. How many of the...

Email can be used very effectively within our trade, but is most effective when used to create loyalty or enquiries. There are a few ‘golden rules’ that will help improve your chances of...

What percentage of your customers recorded on your database has a functional email address? If you reckon it’s almost 50% then prepare for disappointment. It’s not even 25%. It’s...

For the last few months we have been using an email marketing system called Y-Mail to run two email campaigns every month or so. The first is a simple digest of general motoring news that we think...