These are the questions you should ask yourself before you hit send on yet another generic email while hoping for results Not every customer is the same as one another, and you simply cannot cater for...

Like nearly every industry sector, the motor trade is increasingly reliant on mobile devices as a business enabler. The era of having an office in your pocket is upon us and it seems hard to imagine...

Car retailers depend on building lasting customer relationships to ensure long-term profitability, but when economic uncertainty puts pressure on new car sales, there are many lessons dealerships can...

One of the ‘rising stars’ in the app world has been Slack, a full-fledged alternative to email as it pertains to the team collaboration in your organisation. Slack organises your team’s...

Email is to set to continue as the best marketing medium with Apple the dominant recipient platform, according to Paul Kincaid-Smith, vice president of SendGrid, a leading email delivery service. He...

Dealers invest heavily on trying to win new customers – advertising, websites, a presence on Facebook, contact through Twitter – but how much time and effort is spent on keeping in contact...

Budgen Motors’ Citroën dealership in Shrewsbury is achieving a conversion rate of around 65% on email sales enquiries, by sending the customer a personalised video presentation of the car...

Rumour has it that direct mail is dead! It hasn’t died, but the tactics have changed – so here is a list of five tips for using direct mail to support your online strategy and dramatically...

If you have, say, 20,000 customers on your database, how many email addresses do you have? 10%? 20%? Find out how many you have right now by running a report. What’s your benchmark, and what do...

How do you handle the sales leads that come in to your dealership via the internet? What should you take into account when formulating a standard process for your sales or call centre staff to follow?...

Increasingly, motor retailers are using email and text-based CRM techniques to reach customers instead of traditional newspaper advertising. Our findings from regular research into dealership strategy...