Knowing what your customers and, better still, your potential customers are looking for in the used car market is useful information. While eBay Motors’ core business is to help you sell your...

We’re all after more customers, and one essential way of building your brand and your business is to connect with your customers more frequently and in ways that keep them coming back to you....

A couple of months ago we wrote in Auto Retail Bulletin about the opportunities for online parts and accessories sales through eBay Motors. All the evidence shows that more and more customers are...

The internet isn’t all new and used car sales, there’s also a flourishing market for parts and accessories as a recent deal between eBay and BMW has shown. BMW UK’s operation,...

Much has already been written about BMW Direct, the recently launched official BMW parts and accessories store on eBay. We believe it’s a significant step forward for the franchised auto retail...

Many auto retailers find that eBay Motors is useful for moving stock that is difficult to sell, vehicles taken in part-exchange which do not fit their stock profile, and surplus or obsolescent parts....

Delivering sales and marketing leads at Peter Vardy Ltd is the responsibility of the group’s internet sales manager, Euan Cameron, and his department. “Leads take-on an increasing...

More evidence is emerging of customers’ willingness to buy used cars over the internet. A recent survey by HPI, the car history check provider, revealed that 25% of used car buyers had actually...

There is no doubt that the first half of 2009 has been a turbulent time for the auto retail industry. But it has also been a period of contrasting fortunes. While new car sales have been in freefall,...

It should come as no surprise to professional auto retailers to learn that a huge majority of customers are increasing comfortable about using the internet during the car buying process. In fact, the...

In the current economic climate it is clear that customers, and sales, are much harder to come by. So auto retailers need to place increasing importance on putting their stock in front of the widest...

eBay has been a success for us, it works well for the type of cars we sell. Most are in the £25,000 – £30,000 range, but if we get an exceptional part-exchange, valued at say...