One of the best books ever written about the art of writing letters that sell is The Handbook of Direct MaiI, by Siegfried Vögele of the Institute of Direct Marketing in Munich. It is based on a...
Read moreLast month in Auto Retail Manager I wrote about some simple guidelines for creating direct mail letters that sell, so now let’s look at what we should be aiming for when writing a...
Read moreDirect mail has been proved to have the best, and quickest, results compared to other forms of media advertising. And yet, every week I get examples of poor direct mail in my post – I guess you...
Read moreRumour has it that direct mail is dead! It hasn’t died, but the tactics have changed – so here is a list of five tips for using direct mail to support your online strategy and dramatically...
Read moreMost retailers use direct mail these days as part of their marketing mix. It can be specifically targeted to customer type and offer and, of course, it’s far cheaper than buying a half-page in...
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