At the start of 2023, the motor retail landscape looked rather different to how it does today. The average wait times for new vehicles were still being impacted by the slowing of new vehicle...

The Government’s NHS QR code posters have brought QR codes to a much wider audience – how can you use them to positive effect? QR codes have been around for more than 25 years, but have relatively...

Clothes, food and entertainment choices are all dictated by the weather – your marketing should be added to that list too The weather has a big impact on consumers’ spending, so marketers have...

Big Data lets us personalise the customer’s journey, but many of the assets are in your own company already By Jonathan Robbins, Group CRM & modern retail manager, Dick Lovett group There...

Does your business have sufficient in-house digital marketing expertise or do you work with a fantastic external agency? Online is now critical when it comes to business growth and one of the biggest...

Video is fast-becoming a ‘must have’ tool for retailers, after being largely shunned by many for a long time. As a reflection on how many consumers choose video over pictures and/or text nowadays it...

As auto retailers, it’s very easy to be caught up in the latest trend or as one of my industry colleagues puts it Shiny Object Syndrome (SOS). Over the last decade or so, we’ve seen an explosion in...

Sytner launched the new BMW i3 in style, with a little help from the Tensator Virtual Assistant – a computer-generated image projected from the desk it stands at.   Utilising the latest...

The Financial Times recently forecast that TV ad spend would be overtaken by online marketing in 2015 and follow print ads into decline. For those who grew up with print and TV advertising, it’s time...

How do you define engagement when you are looking at whether your social media marketing is working or not? A quick Google for “Facebook engagement” leads to pages of marketing blogs preaching the...

Take a look at these top ten tips to kick-start your digital marketing. You are no doubt using this medium already to market your dealership’s services, but are you covering all the bases? 1....

There has been a significant decline in consumer response to press advertising in the last ten years, and while it’s important to maintain a conventional presence, says Essex Auto Group chairman...

Advertising today is experiencing a period of profound and accelerated transformation. Technologies such as blogs, podcasts and streaming video are permanently changing consumer attitudes and...