As consumers migrate to electric cars it is increasingly important for retailers to consider the thought processes driving their decision making. While awareness of the legislative changes banning the...
Read moreUnderstanding the expectations, needs and concerns of consumers taking their first tentative steps into electric car ownership is a clear and present challenge for car retailers. While EVs have been...
Read moreIn terms of new car registrations, the long-mooted shift away from traditional combustion engines towards electrification started to become a reality last year. The SMMT recorded 2021 as being the...
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