The Chinese EV brands have signalled their intent to bring their products to Europe, and to the UK in particular. Offering high spec, high quality, affordable electric vehicles, in volumes seemingly...

No one in car retailing, from the most senior management to the newest apprentice, should ever be too afraid to ask questions when it comes to winning and retaining customers. In today’s competitive...

Judging the latest barometer results, it seems that those concerns expressed by dealers in July 17 continue to be exacerbated by the uncertainty of Brexit, along with increasing demands from OEMs,...

By Steve Johnson In the halcyon, pre-internet days, manufacturers provided retailers with marketing support to generate sales – to a lesser or greater degree. The main selling event was left to...

The publisher of Glass’s Guide has brought together most of the day-to-day processes involved in valuing and appraising used car stock with the launch of a new online platform called Glass-Net....

by Scott Toland and Denise Scattergood New York dealership Luv Toyota’s ‘dream wedding giveaway’ gave local couples who were engaged to be married the opportunity to have their...

by Scott Toland and Denise Scattergood Most auto retailers spend very little of their advertising budget on community events. But that trend is going to have to change. We’re going to have to...

A good database of accurate, opted-in email addresses is essential for successful email marketing campaigns. Work especially to build your email subscriber list. Make it clear at the point of...

Motor retailers turning to their customer databases to boost sales as the credit crunch bites are finding them full of old and useless information. The problem is compounded by the fact that...

A widow was distraught to receive a mailshot from the Polar Ford dealership in Huddersfield, addressed to her deceased husband with the words ‘passed away died’ included in the address. He...

Even if you have been email marketing for years, as I have, there is probably still a lot you can do to make your communications more successful and increase the size of your database. How many of the...

Most retailers use direct mail these days as part of their marketing mix. It can be specifically targeted to customer type and offer and, of course, it’s far cheaper than buying a half-page in...

Better American auto retailers micro-manage the sales and service processes. They have recognised that processes drive their businesses and they therefore pay attention to the detail of the processes....