The satisfaction of stealing a buyer from a rival is great, but if you don’t protect your existing customers they are all targets for your competitors By Andy Tong As every trainer and line manager...

Retailers that continuously innovate in the area of customer engagement will be those that survive. Those who see customers before channels will lead. The retailers who get us talking and raising...

By Steve Johnson In the halcyon, pre-internet days, manufacturers provided retailers with marketing support to generate sales – to a lesser or greater degree. The main selling event was left to...

By Alisdair Suttie  It would be easy to sit back on your laurels when you run the most profitable Audi dealership in the UK network, but that’s not the way they think at John Clark Motor Group....

Effective advertising online is common to a lot of dealers these days, but many more have yet to fully embrace the digital channel opportunity. Here are some hints on how to increase...

by Brian Milsted One of the main strengths of any franchise dealership is its ability to manage the buying and retailing of used cars. You have to be able to sell your used cars quickly and...

If you have, say, 20,000 customers on your database, how many email addresses do you have? 10%? 20%? Find out how many you have right now by running a report. What’s your benchmark, and what do...