Consolidations, mergers, acquisitions and divestments have been a permanent feature of the sector while I have been working in it. For example, Ford acquired brands like Jaguar, and support businesses...
Read moreDespite challenges of supply in the new car market due to the semiconductor shortage, retailers find themselves in something of a purple patch. Consumers have the desire for vehicles and money to...
Read morePARTNER FEATURE: Personal URLs – landing pages – providing options for changing a vehicle, tailored to the specific customer, are highly successful in a renewal strategy. Backed with a contact...
Read morePARTNER FEATURE A dedicated renewals team with the right tools, outsourced if needs be, can pay dividends A structured retention and renewals process can appear unbeatable on paper, but it must be...
Read moreIt’s not a surprise to see that dealers are generally downbeat about the state of the economy, with the balance of expectation toward fewer new car registrations in 2021 on the back of what was...
Read moreWith the challenging business conditions, retailers remain concerned about new car sales over the next six months, and more now believe we will see increased forced registrations to make up the...
Read morePARTNER FEATURE Even in a highly professional environment it is easy to overlook small details. For example, a top-flight customer contact strategy can still fail to deliver appointments because minor...
Read moreEvents sometimes interrupt evolution and create a step-change overnight. We are now seeing one of those times. For several years the most sophisticated dealers have gained advantage by focusing on...
Read morePARTNER FEATURE The current explosion of market activity means fresh challenges for dealers. Because many took a cautious approach to unfurloughing staff this may add to perceptions of the busiest...
Read morePARTNER FEATURE As motor retail gradually returns to a new normal, dealers who maintained a contact strategy during lockdown are reaping the benefits. Pent-up demand is gradually being released and...
Read moreDespite the reopening of car dealerships at the beginning of June it is clear that normal levels of business will not resume overnight. This means that our advice throughout the coronavirus crisis...
Read moreEnforced shuttering of motor retail across the country created major pressures for dealers but also unprecedented opportunities to manage customer relationships in a more sophisticated way. However,...
Read morePARTNER FEATURE Pent-up demand is building in the retail car market. But dealers who wait for customers to feel confident to act risk losing them to competitors. Chrysalis research shows that keeping...
Read moreThe latest Auto Retail Live brought together experts from Eden Motor Group, Chrysalis Loyalty and Mazepoint. They gave ARN’s Al Clarke their tips and observations on business life under lockdown...
Read moreInformation is always at a premium but never more so than during a crisis like Covid-19. When all the familiar aspects of everyday business and living are temporarily suspended, information is the key...
Read moreWhen showroom doors are closed to the public it may seem difficult to imagine this as a time to create opportunities for more profitable business. But this period can be used strategically by dealers...
Read moreToday’s motor retail environment demands discipline and rigour in customer relationship management. The availability online of information on attractive new offers encourages customers to shop...
Read moreThe customer retention power that flows from having the right information and a listening ear are often underestimated in motor retail environments dominated by a pure sales ethos. But customer...
Read moreThe Chrysalis Loyalty white paper ‘How to create loyal customers and drive real growth In sales and profitability’ has generated considerable interest among retention specialists across the...
Read moreSince publication of our white paper ‘How To Create Loyal Customers And Drive Real Growth In Sales And Profitability’GDPR has become a fact of life. And our observations of the industry response...
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