PARTNER FEATURE Data shows that calls are up, but so are missed opportunities Are you speaking to all the customers coming back? What happened to the customer calls in the first week after lockdown...

PARTNER FEATURE The general feeling across the trade is that enquiry levels are starting to rise. Some good news at least for everyone, so we have immersed ourselves in the call tracking data from a...

Welcome to the latest digital edition of Auto Retail Profit. You can view, download, read the issue here. Articles inside issue 60 include: How to turning adversity into a positive for your business 6...

You can’t control when the lockdown will end, and life will get back to normal.  But you can focus on the things that will make a difference now and kickstart your business in the coming weeks....

PARTNER FEATURE Here are three simple ways to help you now and be prepared for when the lockdown is over. The key is to keep speaking to your customers and keep them informed – but judge the...

There is a massive chasm that your ready-to-buy customers are falling into, and they disappear forever, without a trace. I have been speaking to a number of dealers recently about a big issue I have...

As times get tougher with new cars sales suffering, I have heard talk that the motor trade is pulling back on marketing spend. This is an easy thing to do as marketing isn’t cheap, but the key is...

Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing...

Something that seems to get forgotten all too often is that the leads we work so hard to generate are all actual people, and most of them have a short attention span and fuse when it comes to picking...

Despite the relative quietness of the automotive retail industry as we head into the heart of Q4, I believe that the opportunities are still out there, but too many are slipping through the net....