The ongoing debate around agency versus franchise business models continues to be a core issue to resolve for both brands and retailers alike. Much of this debate thus far has been theoretical;...

Suzuki will major on refining its new customer website, which the company’s UK car division director Dale Wyatt claims is the best in the industry, rather than follow the trend of creating an online...

Generally, most consumers who focus on the OEM brand of the car they want to buy are often unaware of the dealership brand. When researching a new car, most consumers will engage directly with an OEM...

Radically different “rules of engagement” with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative – which was designed to stimulate competition for incremental...

Bringing 65 UK-wide Ford dealerships under the TrustFord brand has delivered a more consistent experience for customers, made it easier to have conversations with customers about vehicles and offers...

In the dawn of the digital age we have seen dramatic changes in the way customers shop. And the automotive industry hasn’t escaped this; while it still relies heavily on the physical presence of car...

Honda’s public reputation as a respected brand has survived intact despite a post-recession dearth of new products and Philip Crossman, managing director of the company’s UK operation, asserts that...

Consumers interact with automotive retailers in what Google describes as a series of ‘moments’ – critical touchpoints in the buying journey. Making these interactions friction-free holds the key to...

Seat’s network development team is enjoying an unprecedented high level of interest in the franchise as it targets expansion to 135 outlets, with upcoming new models – particularly SUVs – promising...

MG, which launches its new Chinese-built GS SUV crossover this month, equates its dealership operation to the Aldi and Lidl supermarket chains’ retailing approach, despite opening a £30 million...

Citroen is planning to give its retail network further details about its plans for the DS network at its dealer conference on 27th January, according to a PSA spokesman. Speaking to Auto Retail Agenda...