Ford’s dealer network is being encouraged to tackle what UK small car product manager Chris Rushton described as a massive task in raising awareness of the new Ka+ and Fiesta Active series models,...

Big Data lets us personalise the customer’s journey, but many of the assets are in your own company already By Jonathan Robbins   There are masses of consumers out there but today, more than...

Hyundai has concluded the Rockar venture has proved that online new car sales don’t work without retail premises. However, it has also found that to attract a broader spectrum of new car buyer,...

Maserati’s north Europe region manager Peter Denton has set a course for what he advocates as Italy’s affordably exclusive and increasingly accessible brand, which should see UK sales double between...

Subaru needs better local and national coverage to raise awareness and consideration levels, and to register on sufficient buying radars for people spending between £25,000 to £30,000. So says Keith...