European dealerships are missing out on business as well as increased customer loyalty and positive advocacy. Once the initial car sale is completed, a significant 43% of consumers are not returning...
Read moreTrust and transparency are what todays car buyers are telling us are important to them. But what actually do we mean by trust, why is it so important, and how can automotive retailers respond? A...
Read moreRadically different rules of engagement with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative which was designed to stimulate competition for incremental...
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