CAZOO SEEKS CASH LIFELINE NISSAN PLANS RANGE SIMULATOR FOR EV ADVERTISING SKODA TO DOUBLE APPROVED USED COVER FROM MARCH MOTOR FINANCE FIRM IN PROFIT WARNING HYUNDAI EUROPE HIT BY RANSOMWARE ATTACK...

Google will this month roll out automated vehicle ads to all US advertisers. Vehicles will appear in Google search, in a dedicated ads section at the top of the search page, for queries such as...

Over the past few weeks, my evening hours have been spent reading countless research papers studying how past recessions have impacted our industry. I have become curious to uncover what we can learn...

CarGurus has announced the launch of a paid search solution for dealers in partnership with Google. CarGurus’ Paid Search helps attract car buyers to dealers’ own websites through machine...

What set the best apart from the rest in the 2018 Auto Retail Website Report? Editor Steve lays out how the best performers earned top marks By Shane Johnson   Arguably, and perhaps in a perfect...

The ASA has ruled on ‘misleading’ car adverts – is there a wider implication for the industry? By Iain Larkins, director of Radius Law, an automotive specialist law firm Towards the end of 2017,...

Facebook advertising offers a realm of possibilities that allow you to target buyers at different stages of their journey By Matt Wheeler The mobile-first world offers a unique opportunity for auto...

Facebook is pushing into the car listings space via its Marketplace section. The move, which is happening initially in the US, is aimed at connecting buyers to cars in their localities and allows them...

There is a paradox in the modern day automotive purchase: a wealth of mobile data to understand how to reach prospective customers at moments that most influence their decisions, but a decreasing...

Suzuki consideration levels have climbed to 44% off the back of an annual promotional media spend, believed to be above £24 million, generating a 4.7% share of advertising voice against a 1.6% TIV...

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By Charles Eveson Are you thinking of branching out with your own business, or acquiring an addition, even one of your competitors? It might not be relevant for large, multi-franchise retailers...

News that mobile network Three has signed a deal with a technology company to enable it to block ads at a network level should prompt anyone who depends on such promotional activities to be more than...

Facebook’s recent financial statement adds further weight to the notion that mobile is on track to dominate online activities. The social media giant has said that more than 90 percent of its 1.59...

Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Effective advertising online is common to a lot of dealers these days, but many more have yet to fully embrace the digital channel opportunity. Here are some hints on how to increase...

Adverts on Google that show pictures and greater details than text-only adverts are experiencing significantly higher click-through rates than conventional Google adverts, according to a new report...

A study by Google has found that mobile traffic to automotive websites increases by 86% when specifically mobile advertising is used. The US study, conducted during the 12 months to April 2013, found...

To make sure you’re ahead of the game and are selling more cars more profitably, you need to advertise and price your stock correctly, understand response, manage leads and optimise your online...

Like many motor retailers today, Kia retailer Ken Jervis of Stoke is stepping back from traditional print advertising and putting more resource into digital media. It has just launched a new website...