Social media – the next chapter
You know how sometimes you don’t really understand something, but somehow you know it must be important. I felt like that when I first heard about Twitter. It was at an SMMT press test day and a...
Read moreNo doubt about what the hot topic in the industry is going to be for the next few months – used cars. Or rather, the lack of good quality, retailable used cars available for stock. The auction...
Read moreThe new Peugeot TV ad that promotes its franchised network should be welcomed across the industry. This is no small, local press campaign but a full-blown spend across major channels such as ITV and...
Read moreWhat’s the best car you’ve ever driven? After more than 30 years of writing about cars, that’s still a question I can’t answer. How can you compare a £100,000 supercar...
Read moreIt’s not often I feel sorry for a car manufacturer. My default position is that they are quite capable of looking after themselves and can be ruthless, if necessary, about fighting their way out...
Read moreNext week will see the launch of a joint campaign by the RMI and the SMMT highlighting the value provided by franchised auto retailers to consumers throughout the life of their car. Not before time,...
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