Electric cars: lets get real
Two fine examples of marketing hyperbole have kept me amused this week and both of them relate to electric cars – or rather, I should say, sales of electric cars. The first is the new tag line...
Read moreLast week I attended the launch of Carcom, yet another web-based system that claims to be an ideal way of sourcing more used car stock. When I say ‘launch’ that’s probably a bit...
Read moreAmusing to read the rather testy response this week from Halfords after the Advertising Standards Authority (ASA) ruled that one of its adverts was misleading. The ad tried to claim that Halfords...
Read moreYou wouldn’t sell your old mobile phone without first wiping its memory. However, used cars are now increasingly entering the remarketing channels loaded with phone numbers, addresses and other...
Read moreTurbulent is probably the best word to describe this week’s news about the economy, both in the UK and in Europe. After our story last week about Peugeot Citroen’s bank and the impact a...
Read moreNews that the French government may step in to protect the credit rating of Banque PSA was not widely reported. But it should be ringing alarm bells across the whole auto retail industry, not just in...
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