23 April 2012

Subscribers to Auto Retail Manager are in for a pleasant surprise when the latest issue lands on their doormat next week. Not only has the magazine been completely redesigned but there’s a wealth of new content, too.

Magazines are just like cars. Every couple of years they need a facelift and every five or so years there needs to be a whole new model. We launched Auto Retail Manager in April 2007, so think of this as a new model.

Like all good new models, it’s based on what the customer wants.

Last year we did some research into what Auto Retail Network members thought about Auto Retail Manager. You told us you liked the best practice content but wanted more data, more facts and more depth.

So, apart from the striking new cover design, you’ll find plenty of new articles alongside old favourites. We’ve added extra pages, made the stories more detailed and included unique, business-critical data such as monthly KPIs, finance offers and new car registrations by customer type.

But the underlying concept behind Auto Retail Manager – to help you make more money from auto retailing – hasn’t changed. Nor has the fact that most of the articles are written by successful fellow industry executives.

We think that makes Auto Retail Manager very different from any other business publication you may receive.

Of course, I’d like to hear what you think of our new model – use the comment box on our blog page or the contact button. And, if you’re not getting a copy of Auto Retail Manager, then now’s your opportunity to give it a try

Rupert Saunders

Do use the contact button to comment on the new Auto Retail Manager or to order a  trial copy for free

Tags: changes, developments, our new model, redesign, Retail Manager