Vertu adds Ford in Newcastle
23 August 2023
Vertu has, this weekend, added the Ford franchise in Newcastle, moving the brand into its former Vauxhall site to the west of the city centre.
The Vauxhall operation has been moved to Westerhope, just off the A1 on a site which has been empty for the past five years. It was originally set up by Reg Vardy but is now owned by Pendragon. Vertu has a long-term lease on the site.
Vertu already operates the Ford franchise to the north of the Newcastle, in Morpeth. The addition brings the group’s total to 21 locations. The Newcastle territory was previously operated by Arnold Clark. It was revealed the Scottish group had lost the Ford and Toyota franchises early in 2022.
Vertu is also due to add the MG franchise to its Chesterfield operations which already includes Nissan and Skoda.
Meanwhile, Vertu has appointed Spencer Clayton-Jones as group strategy director. Clayton-Jones was previously Nissan’s network development director.
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