Training boosts profits at Sinclair
23 May 2018
A focus on staff training and customer satisfaction helped cars-to-commercials Sinclair Group weather tough competition and tight margins to record a profit growth last year.
The south Wales-based company holds franchises for the main German car brands and VW Commercials across several sites.
Profit before tax increased to £2.7 million in 2017 from £2.3m in 2016 as turnover rose to £465m from £439m.
Sales of new cars went from £243m in ’16 to £250m, used from £148m to £160m and repairs and other sales from £48m to £55m.
The workforce also expanded, from 772 employees to 801 during the year.
In its annual report the directors said: “The group undertakes significant training of its staff to ensure that it is well placed to provide a choice for customers, to ensure that they are aware of their options and are satisfied with the level of service we provide. The directors realise the importance of excellent customer satisfaction to remain ahead of the competition.”
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Sinclair Group 
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