Toyota plans special EV retail hubs
08 December 2021
Toyota plans to sell its new range of pure electric vehicles through dedicated in-dealer ‘hubs’ which will provide specialist EV advice. Called bZ Hubs, Toyota product and marketing boss Andrea Carlucci said they will be ‘store in store’ facilities.
He added that not every retailer will be required to offer them. “In big cities, where there is probably greater demand for EVs, it may make sense for all dealers to be bZ hubs. This won’t be the same in other areas.
“Our dealerships will remain at the heart of our customer proposition. The hubs are about enhancing that, for those who want to harness what digital services can offer.
“Some people want to visit the dealership five, six or seven times before buying the car’ others don’t want to do this at all. We need to be able to satisfy both types of client.”
Toyota’s first pure electric car is the bZ4X, which will be available as part of an all-inclusive leasing package including maintenance, insurance, connected services, home wallbox and ‘single card’ access to multiple public charging networks.
Earlier this year, Auto Retail Agenda exclusively visited Steven Eagell Toyota in Solihull to see its new Lexus store-in-store retailer. It was the first Lexus-within-Toyota site as part of a trial concept where the area does not support a standalone Lexus retailer.
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