Sytner sets 100% absorption target
24 March 2019
Sytner, the UK’s largest dealer group by revenue, has set each of its new car franchises the target of hitting 100% absorption within two years.
Speaking to sister publication Auto Retail Bulletin, Sytner chief executive Darren Edwards, said: “It’s called Mission 100. Every dealer is to have a plan up and running this year with the aim of achieving this objective within two years, where practicably feasible. It is based on our current ramp numbers so will be achieved by increased technicians on various shift patterns.”
Mr Edwards said a few of the retailer’s 144 franchise points were already at 100% absorption but wanted all of the businesses to be at this level.
To read the full interview with Mr Edwards see the April issue of Auto Retail Bulletin. If you’re not already a subscriber, you can sign up for a free trial by contacting us here.
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