Stellantis switches to country-by-country EU agency approach
20 December 2023
Stellantis is moving to a country-by-country approach to agency in Europe, rather than by brands. It follows “unexpected IT troubles” in September after pilot programmes in Austria and Benelux. “We are moving to a ‘vertical’ approach, all brands switching to agency at the same time, but market-by-market,” said COO Uwe Hochgeschurtz. There will be at least three months between countries during the rollout. It will be complete by 2026 in 10 large markets.
Stellantis plans to run tests with selected retailers in each country ahead of full rollout. The tests will take six to 10 weeks.
Last Week, Auto Retail Agenda reported on new UK Stellantis boss MariaGrazia Davino’s rewritten agency plan for the group. It has been kicked down the road, with the group focusing instead on regaining trust with UK retailers.
Stellantis brands occupy eight of the bottom nine positions in the latest NFDA Survey.
The full interview is now available in the December issue of our sister title, Auto Retail Bulletin.
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