SsangYong targets tie-up with volume retailers
14 April 2019
SsangYong is targeting retailers with experience of volume brands as it seeks to boost its representation from 60 to 80 by the end of the year.
“In the main it’s people that have another franchise, and we try to be a very easy manufacturer to do business with, so therefore the cost of running us alongside another franchise is very low put the profit potential is very high,” said SsangYong UK managing director Nick Laird. He points to sharing sites where retailers already have franchises for the likes of Vauxhall, Ford, Citroen, Peugeot, Honda and Subaru.
“Quite often you’ll find it’ll be a retail dealer not a main dealer, where their facilities are larger than they need to support that other brand at the moment and they have a spare bit of showroom that fits fine with us and where the other manufacturer doesn’t see us as being overly a competitor,” Laird continued.
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