Snows to go all-makes with online contract hire site
25 July 2022
South England-based retailer Snows Group is to expand its recently launched online contract hire platform to include all-makes, not just the ones it operates franchises for.
Snows Direct, set up in partnership with fleet and leasing specialist Wessex Fleet, was launched last week offering business and personal contract hire deals from the franchises Snows represents. These include Alfa Romeo, Abarth, BMW, Cupra, Kia, Seat, Toyota, Lexus, Volvo, Vauxhall, Peugeot and Mazda.
The platform allows drivers to find a car, agree to finance and servicing packages and even find additional products such as GAP insurance from their laptop, tablet or mobile.
Speaking to Auto Retail Agenda, Snows Group corporate director Richard Betts said: “Our plan is to add our commercial vehicle brands in the next couple of weeks and we’ll go all-makes after that.
“We see this as a new sales channel for us, not one that will take sales from showrooms. It also means we can take on the brokers by offering online sales but with better service from a family-run business.”
The Snows Direct website is fully outsourced to Wessex Fleet which means Snows doesn’t have to become an authorised representative. This cuts admin and speeds up the launch process.
Wessex Fleet will manage Snows Leasing, which involves advertising offers based on the retailer’s current vehicles and handling the leasing enquiries from interested customers, providing them with quotes and support through the contract stage.
The white label provision is a first for Wessex, according to Wessex Fleet director and former BVRLA chairman Spencer Blake.
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