Scale of multi-franchising revealed

  04 April 2023

Over the past 10 years, multi-franchising has increased by almost 12% across all car brands in UK automotive retail, according to the Networks Report 2023 due out this week.

The report, previously known as the Franchising Report, is the first to use data to analyse the multi-franchising trend.

While the all-brand figure shows a move from an average of 1.56 to 1.77 brands per physical site (an increase of 11.9%), some OEM groups have seen far higher increases; Stellantis, for example, has seen a rise of 30%.

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