Retailers could get Black Friday boost
14 November 2018
Retailers can get a Q4 sales boost later this month if they use tactical campaigns to get buyers into the showrooms before, during and after Black Friday.
The national price-cutting event is being held on Friday November 23 and last year 91% of retail stores took part in it.
Rebecca Clark, Manufacturer & Agency Director, Auto Trader Group plc, said in Auto Retail Live’s Q4 briefing that more businesses are getting an uplift from it, saying “Consumers are looking for offers out there…the momentum is building each year”, adding that the effects are felt in “the week leading up it and the ‘Cyber Monday’ afterwards”.
* If you missed the broadcast you can watch again here.
Tags:
Black Friday 
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