Pendragon appoints new CEO

  19 February 2020

Pendragon has appointed Bill Berman as chief executive officer after one of the most turbulent years in the retail group’s history.

Bill Berman

Bill Berman

Mr Berman has been a non-executive director at Pendragon since April 2019 and has been interim executive chairman since October 2019. He will continue to perform the role of chairman on an interim basis while the process for the recruitment of a permanent non-executive chairman continues.

Prior to joining Pendragon, Bill served as president and chief operating officer of AutoNation, the largest automotive retailer in America, where he was responsible for AutoNation’s 26,000 associates and the operational performance of the company’s 300+ new vehicle franchises, including new and used vehicle sales and aftersales. He has more than 30 years’ experience in automotive retail.

The appointment comes a year after long-standing CEO Trevor Finn left the firm and six months after Mark Herbert quit the role.

Mr Berman, said: “In my relatively short time with the business, it is already clear to me that Pendragon is a company with great potential and a talented team. As chief executive officer, I look forward to building on strong relationships with our team members, customers, suppliers, our OEM partners and investors as we move forward together in a period of rapid change and innovation in the automotive retail sector.”

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