NFDA Consumer Attitude Survey returns
30 October 2023
More than 6 in 10 consumers say price is the key barrier to them buying an EV, according to the 2023 NFDA Consumer Attitude Survey. It tops the list of reasons stopping consumers buying an EV, 5% clear of the next reason, a lack of charging facilities in the UK.
In terms of demographics, 55% of over-55s say they are not interested in buying an EV at all – a significantly higher proportion than other age groups. In contrast, 71% of those aged 18-24 are interested in buying an EV.
The survey is published today (Monday 30 October) at 9am. Executed by YouGov, 2,081 respondents across the UK were polled to explore attitudes towards franchised retailers, consumer perceptions regarding EVs, the impact of the cost of living on spending habits and more.
The previous Consumer Attitude Survey was released in 2019 and now it has been brought back, the NFDA plans to commission it annually going forward.
This, said NFDA CEO Sue Robinson, will build a data set that will help inform future decision making.
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