29 July 2018

Mitsubishi is consulting retailers about a new CI refurbishment plan although how much it could cost or when the work needs doing by have yet to be decided.

The look is based on Mitsubishi’s latest brand message `Drive your Ambition’, and features black, white and grey colour schemes with red accent lines. The external architecture has a `dynamic slope’ and the showroom is designed to provide a better customer experience.

Guillaume Cartier, Senior Vice President of Global Marketing & Sales Division at Mitsubishi Motors said: “We are implementing the new dealer identity to ensure that customers can experience a consistent Mitsubishi-ness including look and feel and service quality wherever they are in the world.”

A spokesman for Mitsubishi Motors in the UK which has 112 main dealers, told Agenda: “This has come from Japan and we have no further detail on it in terms of either costs or time-frame at the moment. Our franchising team will be gauging UK dealer network response but the more meaningful discussion can only really be had when we have those details of costs and timescales.”

In the Auto Retail Network Franchising Report 2018, Mitsubishi climbed into the top 15 for return-on-sales, at 1.1%. It sits exactly half way in the ARN Index which reflects the worth of each brand from a franchised retailer’s perspective, at 19th out of 38.

Tags: Mitsubishi