Mercedes-Benz introduces agency to customers
28 December 2022
Agency will give Mercedes-Benz customers just one price – “Our best price. No haggling needed” – whether they buy online or in store. This “new way to buy your Mercedes-Benz” is how the brand is now introducing agency to customers, ahead of its go-live on 3 January 2023.
“Online, in-store, or any combination of the two,” it stresses. “One price – easy.”
The company is taking out ads in multiple media, including podcasts, and encouraging customers to sign up to receive the latest updates on its move to agency.
* Hear about the implications of the rollout of agency at a special Auto Retail Live conference on 26 January. Click here to find out more