Mercedes-Benz introduces agency to customers

  28 December 2022

Agency will give Mercedes-Benz customers just one price – “Our best price. No haggling needed” – whether they buy online or in store. This “new way to buy your Mercedes-Benz” is how the brand is now introducing agency to customers, ahead of its go-live on 3 January 2023.

“Online, in-store, or any combination of the two,” it stresses. “One price – easy.”

The company is taking out ads in multiple media, including podcasts, and encouraging customers to sign up to receive the latest updates on its move to agency.

https://bit.ly/3WIBgx1

* Hear about the implications of the rollout of agency at a special Auto Retail Live conference on 26 January. Click here to find out more

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


    As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

    • Get informed and boost your business potential
    • More than 1,200 fellow executives have joined us
      since launch
    • Independent, carefully crafted, unique content relevant to you and your business
    • Develop a greater awareness of market trends and opportunities
    • Access to a wide range of materials whenever, wherever and however you want it
    • Significant discounts on ARN events, reports and
      other publications