LEVC to piggyback on Volvo network
29 September 2020
Black cab and van manufacturer LEVC will put its relationship with Volvo to good use, through joint parent firm Geely, as it expands its dealer network, according to CEO Joerg Hoffmann.
Speaking exclusively to Auto Retail Agenda, Mr Hoffmann said he expects to have a network of 22 franchise points by the end of the year, up from 10 full retailers and seven authorised repairers now. The majority of these are with partner retailers that already have a Volvo franchise.
Mr Hoffmann said LEVC was working on an online sales platform that is expected to be up and running by the end of the year. Despite starting a new network from scratch and launching online sales, Mr Hoffmann was a defender of the franchised retail system.
“I don’t think the franchise agreement is a weaker one. It gives an exceptionally strong relationship with retailer partners,” he said.
Mr Hoffmann added that on top of the 22 retailers LEVC had struck and agreement with Rivus Fleet Solutions, formerly BT Fleet, to use its network of 28 service centres. He added that if sales were successful in 2021, LEVC would think about adding more retailers.
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