Ineos: direct sales ‘a mistake’
09 October 2024
Ineos chief executive Lynn Calder has admitted the OEM’s decision to pursue a direct-to-consumer sales model, rather than retailer franchising, was a mistake. “It was an example of us thinking we can do something better than the dealers who’ve been doing it for over 100 years. Let’s just let the people with decades of sales experience do their job.”
Ineos is now in the process of striking deals with retailers in every market.
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