Group 1 considers UK online sales
16 June 2019
Group 1 Automotive will monitor the AcceleRide end-to-end online sales programme it has launched in America before deciding whether to roll it out in the UK.
AcceleRide lets customers choose a vehicle, agree a trade-in value, arrange finance, add options or warranties and have it delivered without visiting a showroom.
The multi-franchise company’s UK portfolio includes the Beadles group, Barons and Chandlers, Think Ford and Advantage Cars.
Daryl Kenningham, Group 1’s president of US operations, said the company will look and learn from America and then decide on using the model here.
Speaking to Agenda, he said: “We are studying AcceleRide for our other markets. We continue to learn from it and will decide about expanding later. It’s difficult to say if it’s inevitable but it is clear that, so far, our customers have embraced the ease of doing business through AcceleRide.”
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