Daimler agency model confirmed
21 June 2021
Daimler CEO Ola Kallenius has confirmed Mercedes-Benz will develop agency selling models in numerous European countries. The car maker will set the transaction price and pay retailers for each vehicle sold. The move is part of a larger plan to streamline and digitise sales and distribution.
“With the agency model, the car dealers become customer experience and delivery agents and thus can focus even more on ensuring a superior customer journey, from product exploration to handover,” said Mr Kallenius.
“While we have not communicated exactly which markets will be next, it is only natural that we continue with other countries in Europe, including some big markets. That will happen within the next few years.”
Last week, Auto Retail Agenda reported on Daimler plans to dispose of showrooms across Europe to reduce fixed costs. Earlier this year, Mercedes-Benz Retail Group reported growing losses of £35.8m.
Tags:
Why Subscribe?
As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:
- Get informed and boost your business potential
- More than 1,200 fellow executives have joined us since launch
- Independent, carefully crafted, unique content relevant to you and your business
- Develop a greater awareness of market trends and opportunities
- Access to a wide range of materials whenever, wherever and however you want it
- Significant discounts on ARN events, reports and other publications
