Dacia outlines 2025 network structure change
11 November 2024
Dacia, which currently has 144 retail sites, is preparing for a change in its network structure in mid-2025, says UK and Ireland brand director Luke Broad. The value brand will move to a hub and spoke structure, which will result in a 20% reduction in brand partner sites.
“We want to have the right partner in the right place,” he told Auto Retail Agenda, “so we have a network that is sustainable for profit. The aim is to also bring in higher quality partners, who we can hold to a higher standard.
“The phase-out of those we decide not to continue with will be done pragmatically.”
The target is for the network to have not more than a 30-minute drive time to buy and service. The brand currently has around 15% open points, he added.
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