Covid comparison: Norton Way and Swansway

  24 May 2021

Norton Way saw turnover grow 8.3% to £282.9m in the year ended 31 March 2020, which the directors said was thanks to a 27% growth in corporate sales. However, profit before tax dropped from £3m to £2.6m. This represents a decline in return on sales from 1.2% to 1.0%.

Swansway also revealed its 2020 results, but these were to the year ended 31 December. Although turnover fell from £725.5m to £711.8m, profit before tax rise significantly, from £4.0m to £10.2m. Return on sales rose from 1.14% to 1.98%.

Staff numbers dropped from 1,220 to 1,044 following a “strategic review of the cost base” and administration expenses declined 3.9%. Swansway also put a majority of employees on furlough during the first lockdown, reporting it quickly unfurloughed them when the business reopened on 1 June.

Sites grew from 19 to 20 with the acquisition of a Volkswagen passenger cars site in Oldham. The directors reported a “particularly significant improvement in contribution from the Audi division”, with Crewe, Preston, Blackburn and Carlisle the standouts.

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


    As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

    • Get informed and boost your business potential
    • More than 1,200 fellow executives have joined us
      since launch
    • Independent, carefully crafted, unique content relevant to you and your business
    • Develop a greater awareness of market trends and opportunities
    • Access to a wide range of materials whenever, wherever and however you want it
    • Significant discounts on ARN events, reports and
      other publications