China’s Chery plans 2024 UK launch

15 February 2023

Chery, China’s biggest OEM exporter, will launch the new Omoda brand in the UK in early 2024.

The Omoda 5, a petrol-powered compact SUV, will be released first, but the Omoda brand will then become BEV-focused in the UK – including a pure electric Omoda 5.

Its retail plans are to be confirmed. Chery is JLR’s Chinese joint venture partner, and the firm cited its “close and deepened relationship” with the British firm, “so the UK is not a market which is unknown to Chery”.

Chery is one of many brands profiled in the Auto Retail Network New Entrants Report. Buy your copy here

http://bit.ly/3YhpTgJ

Tags: Chery. Omoda, JLR, New Entrants

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