Cazoo returns rate revealed in annual results
09 May 2022
Online used car dealer Cazoo lost £549.2 million before tax during 2021, according to the firm’s annual results. Turnover for the year stood at £667.8m, up from £162.2m in 2020 when it ‘only’ lost £99.8m.
The results come several days after the first quarter figures for 2022 and highlight a significant downturn in gross profit per unit. During 2021 this stood at £427 (well below average market figures) but fell to £124 for Q1 2022. However, the company claims this figure will improve in Q2.
The results document, filed with the US markets regulator the Securities and Exchange Commission, included a host of warnings about what could impact the business, including the point that it may never make a profit, which one industry accountant described as “standard for this kind of business”.
However, the results did reveal 5.2% of customers return a car and that the company, which sold 34,731 cars to retail buyers, spent more than £65m on marketing – equivalent to £1,878 per car.
Cazoo reported it spent £240.7m on reconditioning which would give a per-car-sold figure of almost £7,000. However, this figure also includes third-party reconditioning for customers of the Smart Fleet Solutions business it bought in February last year. These customers will not continue beyond 2022.
Cazoo also revealed it took 563 website visitors to sell one car in 2021. This figure was down from 763 in 2020.
* Read the full analysis of the Cazoo results in the May issue of Auto Retail Bulletin. Sign up for a free trial here if you’re not already a subscriber