Waiting buyers want more from retailers
16 March 2022
Although customers have become more willing to wait for a new vehicle, retailers could be better about keeping them informed about the delivery process and timeline. In a survey, 20% didn’t get updates from their retailer about order status – and 60% want more text and online communications.
1 in 3 new car buyers also didn’t get their first vehicle choice.
Last week, Ford warned US retailers they will not receive any new vehicle allocations until May. The company has lost 100k units of production due to failures from suppliers. 2022 production is predicted to fall 12%.
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