Google launches automated car ads
14 March 2022
Google will this month roll out automated vehicle ads to all US advertisers. Vehicles will appear in Google search, in a dedicated ads section at the top of the search page, for queries such as “2019 SUVs for sale”. The vehicle ads will launch to advertisers in other countries at an “undisclosed later date”.
Retailers who have created a vehicle inventory data feed, and connected it to the Google Merchant Centre, will be able to promote their entire inventory to customer on google.com. The format includes an image, vehicle make, model, price and mileage, and the advertiser’s name.
In beta testing, Google said advertisers who used vehicle ads saw an average 25% increase in conversions.
Asbury Automotive was one of the beta retailers and saw a 35% increase in conversions, and a 12% increase in conversion value. “With vehicle ads, we can help customers by bringing them right to the car they’re interested in,” it said in a statement. “The results from the pilot far exceeded our expectations.”
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