Nissan launches new live online showroom
31 January 2022
Nissan has launched a Live Showroom project, giving customers a walkaround of three models including the new Ariya electric SUV before feeding leads into the retailer network.
Prospective customers access the Live Showroom, which went live on Monday 24 January and is active from 11am-11pm, through the Nissan website. Visitors are given a real-time one-to-one walkaround on a hand-held camera detailing the Ariya, which is the only example in Europe, the new Qashqai or the electric Leaf.
The presenters aren’t targeted on sales but do take details on a form visible to the customer to pass on to the nearest retailer.
If the presenter is with a customer, the system marks the presenter as absent, and gives the customer the opportunity to schedule an allocated time slot.
Based near Nissan’s UK HQ in Watford, the showroom setting is also able to host physical walkarounds for groups of potential customers, with one leasing company already having been given a tour of the Ariya.
The scheme follows on from a similar short-term initiative Nissan ran for the launch of new Qashqai last summer, which it claimed led to high conversion rates, although numbers are yet to be revealed.
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