Andy Goss: ‘Don’t fight change’
12 January 2022
Auto retail disruptors have accelerated the digitisation of used cars but major retailers have now caught up, according to Vertu chairman Andy Goss – and the significant spend of disruptors on establishing their brand may have masked a customer proposition that “is not earth-shattering”. Wherever they shop, customers are now in control of the acquisition process and retailers should not fight it but embrace it, he said in a LinkedIn article.
Add in the move to agency and the downsizing of franchised networks in the UK will be accelerated, said Mr Goss. “Consolidation is critical, especially in terms of sustainable, viable returns… there is no need for such vast franchise networks under disparate ownership.
“Embrace change, don’t fight it… otherwise, your relevance will return to a level which will create existential questions.”
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