Stellantis rebrands PSA Retail, Motor Village in online push

15 November 2021

Stellantis’ owned retail divisions PSA Retail and FCA’s Motor Village, which merged in February, have been rebranded ‘Stellantis &You, Sales and Services’. The firm claims it is the second-largest automotive distribution company in Europe; the new branding will be used across 12 countries.

It has a goal of 25% online sales by 2030 – and improving retailer profitability by 50% “while equally decreasing its physical footprint”.

A new website will become the “digital one-stop-shop” for sales, aftersales and car rental: Stellantis & You, Sales and Services senior vice president Anne Abboud is targeting best-in-class e-reputation results. Owners will also be able to sell their cars to the retail division.

The move is the latest in Stellantis’ revamp of sales and distribution in Europe. Existing contracts with retailers will be scrapped after June 2023 and premium brands Alfa Romeo and DS will move to an agency model.

Speaking to two thirds of the two networks last week (the other third were not told about the meeting), Alfa Romeo CEO Jean-Philippe Imparato said brands will have a year to “align” with their manufacturer over agency agreements.

In the UK, Robins & Day will change its name to Robins & Day by Stellantis &You UK from January 2022.Stellantis &You has 225 multibrand sites across Europe, 35 Distrigo spare parts warehouses and more than 11,000 employees.

https://bit.ly/3DjpXlu

Tags: Agency Agreements, Alfa Romeo, Motor Village, PSA Retail, Stellantis

Why Subscribe?

As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

Get informed and boost your business potential
More than 1,200 fellow executives have joined us since launch
Independent, carefully crafted, unique content relevant to you and your business
Develop a greater awareness of market trends and opportunities
Access to a wide range of materials whenever, wherever and however you want it
Significant discounts on ARN events, reports and other publications

Subscribe now

Latest ARN Blog Post

Testimonials

I’ve found today really exciting. I’ve attended a number of conferences this year and I’ve been surprised by how well attended this was by some of the great players in the industry and by the quality of the speakers. I’d say it was definitely the best event I’ve attended this year.

Chris Penny, Chief of Staff, Vertu Motors plc

I found it very insightful. I’ve taken copious notes and there are lots of things we can take away and do.

Tracy Perryman, Managing Director, Denbury Diesels

I’ve been an Auto Retail Network subscriber since it was first launched. I find Auto Retail Bulletin particularly useful since it gives real, in-depth analysis into the issues facing this industry.

Ken Savage, commercial director, Perrys Group

This is the 3rd time I’ve attended the event & I thought today’s was the best one yet, the content was superb. It really gave us an insight into how we’ve got to take our business forward.

Ian Godbold, ICG Digital

I use Auto Retail Bulletin to keep fully up to speed with what is going on. The analysis is first class and I read it from cover to cover. It really helps my understanding of our industry and is not to be missed.

Robert Forrester, CEO Vertu PLC