Pre-registrations plunge set to continue
20 October 2021
New cars registered in the name of a retailer or OEM have fallen rapidly since 2020 across Europe.
Tactical pre-registrations have fallen as a result – and the trend will continue as brands switch to an agency sales model and receive a sales provision from an OEM rather than volume-driven bonuses.
Leasing and subscriptions will also quash pre-registrations.
“There will be less scope to sell discounted cars as nearly new,” says automotive intelligence provider Dataforce.
“The times of high tactical registrations are probably gone for good.”
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pre-registrations 
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