Engagement strategy needs to reflect ‘always-on’ retail sector

26 July 2021

The digital transformation of the automotive retail sector, accelerated through the Covid pandemic, has been dramatic, with commentators suggesting that the industry went through 10 years’ worth of change in as many months. That has significant implications for how retailers engage with consumers, and for how retailers look to win and retain customers in an…

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Tags: Brand advertising, Cameron Wade, consumer behaviour, digital transformation, GForces, internet presence, Jardine Motor Company, Luscombe's Leeds, Marshall Motor Group, Matt Wrigley, Philip Deacon, processes, sales, Sam Luscombe, Scott Gairns, Silver Bullet, Sophus3, technology, Tim Smith

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