26 May 2021

PARTNER FEATURE

Case study: How Steven Eagell is using Mazepoint to monitor and drive individual excellence

In the last few years Steven Eagell Group has grown rapidly, acquiring carefully selected dealerships in the Toyota and Lexus franchises to build the business to 30 sites and take annual turnover to around £500m.

The Mazeinsight business intelligence platform has been a key tool for executives managing that journey, helping integrate newly acquired businesses into the group to provide a single, consistent and easily understood view of performance from multiple data sources and systems.

But the team at Steven Eagell is also finding new ways to use the modules within Mazeinsight to streamline management reporting and track performance on both a group and individual basis.

Paul Parsons, group aftersales director, says: “Our sales managers, service managers, parts managers are all very competitive and nobody wants to be at the bottom of the league.

“Mazeinsight is where every manager looks for this performance data, every single day. Whereas before it might have taken them half an hour to get the information, they can now get the information within seconds; it’s immediately available and really intuitive to use.”

Customised reports

With the Mazeinsight modules touching so many aspects of the business, it’s been easy to work with the experienced automotive and financial team at Mazepoint to develop new, ad-hoc and easily understood reports.

“The development and the evolution of the product never stops,” explains Parsons. “I can see that what we have now is probably not what we’ll have next year or the year after. It will continually evolve, meaning we can always respond to the trading conditions. The good thing is, the system allows us to do it.”

Streamlining the reporting and saving management time are key benefits of Mazeinsight. A typical example is monitoring the performance of Steven Eagell’s four Business Development Centre teams.

Previously this was done manually by the BDC manager manually inputting the Mazeinsight Daily Operational Control data into Excel and then reordering the output. Now that function is handled automatically, giving access to more accurate, more timely data across a wider range of reports.

“We’re now monitoring the inbound and outbound calls per centre and the conversion rates, and how many bookings are made by the contact centre as opposed to the site,” says Parsons. “We can monitor what influence they are having on service and MOT bookings. It’s helping us ensure the right balance of work.”

Sales tracking

Mazeinsight is also used at the operational level to manage sales campaigns and draw comparisons against targets on a weekly basis.

“It’s making life easier because previously we had 30 forms on Excel, and then had to collate them to a master sheet where there could be mistakes,” says Sheraz Rashid, divisional director. “The feedback from our 24 General Managers is that it’s very visible, very easily understood. They can see what’s working, what’s not working.

“Information is available at one click. And that’s very important, even at director level.”

Business advantage

“With the company evolving and growing at the pace it is, we cannot stay the same. We can’t have the same tools, we can’t have the manual intervention that we’ve always had, we have to move forward,” concludes Paul Parsons.

“People need to embrace change as long as it’s change for the right reason. As long as there’s a business advantage, which there certainly is with Mazeinsight.”

By Tracy Ellam, commercial director at Mazepoint.
Find out more at Mazepoint.com or call 07375 675384 to book a free demonstration of Mazeinsight

Tags: Mazepoint, partner feature